Feedback
‘This is an interesting question and you have developed a nice focus which will certainly help direct your research over the summer. Your plan for primary research with children is well received but I would recommend planning this very carefully in advance to ensure that it is relevant and has impact. Some other books you could explore are: Media, gender and identity by David Gauntlett; Gender development by Susan Golombok, Robyn Fivush; (chapter 4 in..) Gender Identity and Discourse Analysis by Lia Litosseliti. It is important that you spend some time learning of the various theoretical positions on gender development before considering what role graphic design and branding play in influencing these.’
I felt optimistic about this feedback and was pleased with the amount of resources I was given. Studying gender over the summer was an important aspect of my research to gain a solid foundation of knowledge and build from there. This question will allow me to explore aspects of design that I am interested in and to create a piece of practical work that will sit well in my portfolio. Primary research is essential and will need rigorous planning, especially for young children.
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