Does graphic design influence children's perception of gender?
This title allows me to argue and triangulate, rather than to mildly explore the topic and not having anything to answer. Identity has been removed from the title as gender falls under the umbrella of identity. Other topics would have be discussed if identity was included in the title, e.g. sexuality and race; which is not what I wanted to focus on. From this, I decided it would be beneficial to create a main structure that included 3 chapters and bullet-point what would be discussed in each one. The word count was also included so I know roughly how much I need to research for each section. My dissertation will explore how children relate specific design to gender, and how this impacts their perception of gender. I will undertake primary research to help understand this, and look into specific theories regarding gender and development. Colour theory and case studies will also be explored within the paper to comprehend the ways in which brands appeal to certain young audiences. The paper will be broken down into 3 chapters:
STRUCTURE:
Introduction (1000)
- Introduce the question and things that will be discussed
- Talk about the structure of the essay
1. Gender development (2000 words)
This chapter will focus on how children develop in regards to understanding gender. It will introduce the concepts of gender and identity, looking at gender stereotypes and social structures surrounding children in terms of their gender. Parental influences could also factor in their understanding of gender.
2. Graphic design and gender (2000-3000 words)
This chapter will explore the fundamentals of colour theory regarding gender and look at the history of pink and blue becoming gender specific. A few children's brands will be analysed and compared to see how they differ within their target audience. Primary research will also be featured within this chapter, looking at how boys and girls respond to certain aspects of design.
3. Design and children (2000 words)
This chapter will focus heavily on graphic design and children's brands. Case studies of specific brands will be analysed in regards to the results of the primary research. I will look at gendered and ungendered examples of graphic design and see what techniques are used. The findings of this chapter will determine whether graphic design influences childrens perception of gender, and to what degree.
Conclusion (1000)
This chapter will focus on how children develop in regards to understanding gender. It will introduce the concepts of gender and identity, looking at gender stereotypes and social structures surrounding children in terms of their gender. Parental influences could also factor in their understanding of gender.
2. Graphic design and gender (2000-3000 words)
This chapter will explore the fundamentals of colour theory regarding gender and look at the history of pink and blue becoming gender specific. A few children's brands will be analysed and compared to see how they differ within their target audience. Primary research will also be featured within this chapter, looking at how boys and girls respond to certain aspects of design.
3. Design and children (2000 words)
This chapter will focus heavily on graphic design and children's brands. Case studies of specific brands will be analysed in regards to the results of the primary research. I will look at gendered and ungendered examples of graphic design and see what techniques are used. The findings of this chapter will determine whether graphic design influences childrens perception of gender, and to what degree.
Conclusion (1000)
- Round up analysis
- Discuss findings
Total: 8000 - 9000
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