relevant images

Ahead of my second tutorial, it was advised that I bring along some relevant images to discuss relating to graphic design for young children. I found some general examples of graphic design aimed at children, including magazines, food packaging, toy packaging and book covers.

This mood board of images includes a range of gendered and un-gendered pieces of design. Characters from popular children's tv shows are present too. Moomin which is a genderless character has been around since 1945 and has been proven to still be popular today.

This next mood board consists of comparisons between gendered products and the way they are portrayed. The products aimed at boys usually use the adjectives 'clever', 'brilliant' and 'ultimate', where as the products aimed at girls use words such as 'beautiful' and 'gorgeous'.

The contrast between the way the same product is marketed is particularly interesting, especially with examples like food. The Pombears are the same flavour crisps but with different adjectives for the different gendered designs; 'wild paprika' for the boys design and 'sweet paprika' for the girls.