The practical element of the project will aim to discover whether graphic design for children needs to be gendered to be successful. As discovered in the primary research conducted for the essay, pink and blue still dominate between boys and girls as their favourite colour in general.
A preliminary investigation will take place to generate further evidence of the popularity of pink and blue, though a third choice will be given to the children. This aims to see whether when presented with another option, children will still choose their gender-specific colours. The research will take place in observational form. The children will be given a choice of three small booklets and their reactions will be observed.
The variables in the preliminary booklet are the colour and typeface choices. The content of the booklet is the same for each.
The most popular approach will be noted and a final design will be produced taking techniques (colours, typeface) from either the gendered, or ungendered booklet. A new children's brand will be created featuring logo, brand guidelines and a range of products.
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