primary research / results

The primary research undertaken was a sample of 29 girls and 41 boys. The results from the research are presented in the following graphs.

1. What is your favourite colour?

2. Do you prefer pink or blue?

3. Which typeface do you prefer?

5. Which picture do you like the best? 

6. Which picture do you like the best?

Conclusions:

• Pink and blue dominate between boys and girls even when other colours are available.
• Boys like blue and girls like pink.
• There was a larger range of colours between the boys than the girls. 
• Girls prefer brighter, lighter colours. Boys prefer darker colours. 
• Impact was the most popular typeface between both boys and girls, though was the clear winner for the boys. Comic Sans and Apple chancery were joint 2nd for the girls, showing they can be more flexible on the typeface choice.
• Children preferred the cartoon style image of their own gender. Very few chose the opposite gender. They associate with their own gender the most. 
• Between the boys, the most popular magazine was Kick, but Okido came a close 2nd. This could be because of the use of blue. Kick could have been most popular due the busy layout and dynamic typography. 
• Between the girls, Storytime was the clear winner. The delicate typeface and use of pink, nature and animals could have persuaded them.