Ahead of the 3rd tutorial I've began planning my primary research. The research will be conducted at Casterton Primary School where the head teacher has agreed to let me send in a questionnaire for the younger students to take part. As my target age range is 3-5 year olds, the questions need to be suitable enough for them to understand yet not be leading.
I spoke to teaching assistant Annette Buxton to get a better idea of how to phrase the questions. She said to say things such as: 'which one do you like the best?' and instead of saying 'typeface', the question could say ‘writing'.
Potential Questions
I would need to firstly find out the age and gender of the child. This could be on the first page of the booklet. This is to easily make correlations between the results and see how boys and girls differ in their responses.
- What is your favourite colour?
- Which layout do you like the best? (provided examples)
- Which typeface do you like the best? (provided examples)
- Do you prefer pink or blue? why?
What I hope to gain from this primary research is an understanding of how children react to certain colours, typefaces and graphical styles/layouts within products in regards to gender. For example, I will show them a range of typefaces varying in style and ask them to choose their favourite. Then, I will ask the children to describe the typeface they have chosen. E.g. Impact is strong, bold and sturdy, where as Edwardian Script is delicate, dainty and girly. Hopefully this will give me an insight into what children think today about gender and how boys and girls differ within their mindset.
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