tutorial 3

In preparation to the 3rd tutorial, I sent Simon a copy of the progress I have made in Chapter 2. This chapter starts to explore the attitudes towards colour and the general view that pink is for girls and blue is for boys, and begins to discuss specific brands that are aimed at children.

The feedback from this was largely positive and that the essay focus is in the right direction. The only issues were with style of writing in some paragraphs, and referencing.

I also discussed primary research ideas, which so far consist of:

The results of the primary research will also be discussed in chapter two, looking at what design styles children like the best regarding their gender. The feedback on these questions were positive, and only to include more typeface choices and a question asking whether children can identify with their own gender.

The practical feedback was also very useful. The idea of creating a gender neutral design was interesting, but it also needed substance. I suggested to design a preliminary experiment to the practical to see which approach would be the most successful. 3 small booklets would be produced, a pink "girly" one, a blue "boyish" one, and a gender neutral one, and would be presented to a selection of children. Their reactions to the booklets would be observed, and they will be told that they are allowed to choose one booklet to keep.

The results of the experiment will determine the rest of the practical design; if the children favour the neutral booklet I will continue this design process forward and create a neutral brand for children, and if they favour the gendered booklets, I will create a gendered brand for children.