practical / primary research / booklets

To gain a better understanding of the way children decide on a product its essential to conduct primary research. The research is based around what colours and typefaces children prefer. Children will be presented with a choice of three booklets with different cover designs - the only variables on the cover will be the colours and typeface choices.

The neutral option is the yellow booklet. This book needs to still stand out to the children between the pink and blue, so it was created with a bright background. The blue booklet is stereotypically aimed at boys with a dark blue background and sturdy typeface. The pink booklet is stereotypically aimed at girls with a more delicate typeface and pastel colours. 

The research will determine which approach is most popular for children based on the cover of the booklets.