practical / audience considerations

The audience of this magazine is quite specific, but also needs a lot of consideration as there are many restricting factors of the brief.

The Children
The children that the magazine is aimed at will be between 3 and 5 years old. The magazine will be aimed at both boys and girls, so gender stereotypes should be avoided within the design. As the children are quite young, some content might not be suitable for the youngest as it requires reading, but such activities can be completed with the help of parents. The type face choices need to be suitable for young readers, so they should be legible and easy to read. A friendly approach could be to use all lower-case letters within the magazine on headings. The colours also need to be considered, as this factor is the most stereotyped within gender. Pinks and blues can still be used, but not in a context that is considered 'gendered'.

The Parents
The parents will be the ones who buys the magazine, so it is important to consider their requirements too. For parents, the magazine needs to look friendly, fun and appealing. The magazine will have an educational factor too, so this should be displayed on the cover to grab their attention.