Looking in WH Smiths, you can see the contrast between the boys section and the girls section. There is a lot of yellow and green on the left, and lots of pink on the right. There doesn't seem to be any magazine that stands out as everything is competing with each other.
Anorak magazine was found in Village Bookstore, an independent shop that sells a wide variety publications. It appears that magazines like this (gender neutral/well designed) are hidden away in smaller shops and are not as popular. This could be due to many factors - parents not wanting to pay for a more expensive magazine, children want their 'own' magazine that appears to be designed for them (gender stereotypes), or that companies simply won't stock the magazine due to low demand (albeit there isn't much choice on the shelf for gender neutral design anyway).
Dot magazine is created by the same company as Anorak, appealing to the under 5's. This magazine is rarely found on the shelf and can mostly only be ordered online.
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