practical / primary research / results

A preliminary experiment took place to see what children preferred when dealing with the front cover of a small publication. The differences between the covers were colour and typeface choices. These were also carried out through the inside of the publication but to a lesser degree.

The results were gathered from 34 children with a range of ages and genders.

Boys: Yellow = 5, Pink = 3, Blue = 10
Girls: Yellow = 2, Pink = 11, Blue = 2

Overall: Yellow = 7, Pink = 14, Blue = 12

Pink and blue were definitely the most popular between the children. 47.6% chose pink overall, 40.8% chose blue overall, and 11.6% chose yellow.

These results were to be expected, as they correspond correctly with the previous research where children were asked about their favourite colours. It seems as though colour has a large impact on the children. Boys are more likely to go for something more neutral, whereas girls largely prefer pink.