practical / the brief

Background

It is apparent that children’s brands, inherently publications are designed to appeal to either boys or girls using the same recycled techniques that come from gender stereotyping. Children are very impressionable and many young children abide by the rules set out by design; that if something is pink, it’s for girls and if something is blue it is for boys.

Brief

Create a gender inclusive publication for 3-5 year olds which is attractive to all genders. The publication should be educational and fun, but the most important aspect is the appeal. It should not be hindered by its design and gender inclusivity, but should be propelled above other designs that could be considered gendered. The aim of the brief is to find out whether gender neutral design can be appealing within the midst of stereotypical gendered publications.

Considerations

• What are the techniques used to appeal to both boys and girls?
• Will parents want to pick up this magazine? 
• Stock and binding choices as children can be quite heavy handed
• Does the magazine have longevity? Think about future issues and how the brand is presented

Deliverables

Print, produce and photograph a new children’s publication. Create brand guidelines for the publication to showcase your knowledge of gender neutral techniques. A 500 word evaluation and design boards should be completed and submitted.