The colour scheme for the magazine allowed for either a pale yellow, orange or red background due to the pear being green. The magazine will be themed each issue, and as the purpose of the magazine is to be gender neutral and inclusive, the first issue will be about making friends! The type choice is Gotham Book, as it is simple and easy to read for children. It is bold and stands out on the page. It is also quite similar to the more popular choice of typefaces chosen by the children in the primary research - impact and comic sans.
These designs were given in an informal crit and feedback was given on the designs. The orange cover was the most popular as it is more likely to stand out on the shelf. The group also preferred 'pear' magazine, though they thought the tagline could be changed to 'young minds'.
Given the feedback, the cover was altered and a 'sticker' effect was added as it was also pointed out that children often go for magazines with free incentives.
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