module evaluation

This module has been one of the most challenging to date. It required a lot of dedication, time and effort. This module has given me a new perspective on research projects and shown me what it takes to answer a question that requires a lot of testing. 

The written element of this module has resulted in a strong essay that is backed up by primary and secondary research to form an argument and solid conclusion. The essay resulted in 7,300 words and although it could have been longer, this could have resulted in unnecessary writing that detracts from the main points. The essay has 4 chapters firstly forming a basis of understanding, then moving on to constructing an argument based upon existing graphic design. 

Collecting primary research was extremely useful for the written and practical side of the module. This allowed me to form arguments and base design decisions upon the research that was gathered. It granted an insight into what children really want as consumers, something I wouldn’t have been able to presume or understand without it. Some of the primary research could have been improved in parts, e.g. the questionnaire could have had a larger range of children, a more even number of boys and girls and completed by the individual away from the rest of the group (to avoid copying or influence from peers). I was not at liberty to make these decisions as the questionnaire took place in a classroom environment, so this was mostly unavoidable. 

The practical element was enjoyable and I’m pleased with the results. The production of the magazine could have been improved. A nicer stock choice for the cover could have been used (so the colours are more vivid), but the thickness and durability is fit for purpose. The binding is suitable and will bring production costs down. The design was based upon the research that was undertaken. The colours, character design and tone of voice were all based upon the results from the questionnaire and answers from designers. The magazine was tested against 4 other publications and the results were to be expected. As the practical and the essay came to the conclusion, this further gives credibility to the outcome of my project. Overall, children do prefer their respective gendered designs - but not always.

To summarise, I feel I have suitably answered the brief in creating a synthesised practical and written project that have been tested and result in the same conclusion. Improvements could have been made to the project as a whole, e.g. even more research and better planning of experiments, though due to time constraints the project was carried out to the best of my ability. The project was finished on time as I prepared and created a time plan.