practical / brand guidelines

The brand guidelines for Pear have been considered to show the techniques that need to be used in order to effectively create an appealing gender neutral magazine.

The guidelines cover all aspects of the magazine that are important to the brand. The typeface, colour scheme and characters are extremely important to the purpose of the brand. Within the research it was discovered that these aspects can alter whether the design is gendered or gender neutral. As the colour scheme is varying with each issue, it is important to address this within the guidelines and set rules as to what colours can be used. The scheme should be soft, gender neutral and have at least 5 different colours to ensure it's not weighted to one gender. The tyepface should be consistent throughout every issue. The characters also need to be consistent and presented as genderless so that it ensures maximum identification across a wide audience.