synthesis

Synthesis

The aim of the written element of this module was to discover whether graphic design for children needs to be gendered to be successful. The essay discussed child psychology, colour theory, gendered design and gender neutral design, backed up by a large amount of primary research. The overall conclusion of the dissertation was that not all children’s design needs to be gendered to be successful, but children tend to prefer design that is gendered. This is due to more favourable responses being given by adults and peers (by choosing gendered design) as stereotypes are applied to children more heavily than adults. 

The aim of the practical was to produce a gender neutral publication aimed at children aged 3-5 years. The final resolution needed to appeal to both children and parents, yet still being inclusive of all genders. It was crucial that the colour scheme, typeface and themes were apt for the audience, and that parents would want to purchase the magazine for their children. Considerations needed to be taken to ensure that the content was suitable for the audience, the techniques to appeal to all genders were appropriate and whether the magazine has longevity. Extensive research was undertaken to discover what techniques should be used and how to appeal to a larger audience. Professional designers were contacted for their input and existing design was analysed which caters to all genders. 

The practical element works along side the written by creating a gender neutral publication and testing it’s success. The results gained from the testing of the practical mirrors that of the conclusion of the essay. The publication was not the favourite out of the 4 other test pieces, which show that children still prefer the designs that are gendered. The practical also includes brand guidelines which show the techniques that have been used throughout the publication. The typeface, colour scheme and characters are extremely important to the purpose of the brand. Front covers of future issues were also designed to show that the magazine has longevity and appeal and can remain gender neutral while still covering a large range of topics. 

Overall, the projects both aim to answer the question: Does graphic design for children need to be gendered to be successful? Both elements have produced the same answer; no, but gendered design is usually the most successful.