practical / testing

Testing the practical was a crucial part of the brief. To test whether Pear magazine is appealing to children, they were shown 4 other magazines alongside pear and were asked to choose which was their favourite and why. The results are shown in the table below:

Overall, Pear wasn't the most successful magazine. This reflects the findings of the essay, as gendered design is still more popular. As 14% did choose Pear, it shows that there is room in the market for gender neutral design, and with changing perceptions this could continue to grow in the future.